Sun protection

Why use sun protection?

Sunscreen is an important part of your complete sun protection strategy as the benefits can be life changing. Using sunscreens regularly decreases the risks of developing skin cancers and helps prevent premature skin aging caused by the UV-rays that your skin is exposed to every single day.

Regular use of sunscreen reduces your overall UV exposure and lowers your risk of skin cancer and sun damage.

Who should use sun protection?

The need for sun protection applies to everyone! Men, women and children over 6 months of age should use sunscreen every day. This includes people who tan easily and those who don’t — remember, your skin is damaged by sun exposure over your lifetime, whether or not you burn.

Babies under the age of 6 months are the only exceptions; their skin is highly sensitive. The best way to keep your infants safe is to stay out of the sun by seeking shade and using sun-protective clothing.

When should you use sun protection?

Every day! The best practice is to apply 30 minutes prior to sun exposure to allow the sunscreen to absorb into your skin. For children we recommend to apply a second layer of sunscreen to secure that there are no missed areas and that the sun-sensitive skin of children get the optimal protection.

Even though P20 is developed to stay longer on the skin, we still recommend to reapply the product after excessive sweating or towel drying to make sure that you are fully protected from the sun throughout the day.

What type of sunscreen should you use?

We believe that you get the best protection from a sunscreen that delivers a high-performance protection and a texture that you would want to apply to your skin every day. In our unique sunscreen formulations we have developed our product ranges to deliver the best in sun protection and give you the option to choose from both our creams and ethanol-based (clear) sunscreens. Our products have been tested and is proven to deliver on all the parameters that we list on the products. At the same time our formualtions have been tested in user studies to make sure that our formulations also meets the requirements of the consumers when it comes to the sensorial feel of the product in use on your skin. The sum of it all is a unique sunscreen that deliveres the best product and ensures that our consumers will want to apply and reapply P20 today, tomorrow and in the future ahead.

All active ingredients in sunscreen are chemically derived this applies to both mineral and chemical UV-filters. We use chemicals filters in our sun protection, which are non greasy, non sticky and doesn’t leave a white cast on the skin. The chemical filters protect the skin from UVA and UVB rays by being absorbed into the skin whereas the mineral filters stays like a film on the skin. When something is chemically produced it means that it is controlled, which makes it possible for us to have 100% control of the ingredients in our products and making sure that we offer the best prodtection for you and your family.

Good advice

Are sunscreens safe?

Yes! A recent study highlighted the fact that the benefits of using sunscreen by far exceeds the possible negative effects that the UV-filters can have on your skin. In fact the study underlined that there is no scientific evidence that the UV filters in sunscreen can have a harmful effect*. What we know to be the biggest thread when talking about sunscreen is the fact that we know consumers are forgetting to include sunscreen in their daily routine and that they are not using enough sunscreen which leaves them with a sun protection that is significantly lower than what they are expecting. So we still have a long way to go in making sure that we all stay sun-safe and protect our skin the most optimal way possible.

*Risk-benefit assesment of sunscreen, 2022. VKM, Norwegian Scientific Committee for Food and Environment.

Our Hero

P20 Suncare for kids

P20 Kids SPF 50+ Triple Protection Sunscreen is a gentle sun cream specially developed for children’s sun-sensitive skin. It provides category leading protection for up to 10 hours and water resistance for up to 3 hours. This gentle sunscreen contains no added fragrance, is Dermatologically tested, hypoallergenic and AllergyCertified and provides superior rated UVA protection.


Sun protection without compromise

P20 has been specially developed with focus on the fact that we want consumers to continuously want to use our products to make sure that they are protected throughout their entire life.

We have done this by developing a sunscreen brand that delivers to the highest standards when it comes to product performance including; durability, water resistance, high-level UVB- and UVA protection, and broad-spectrum protection. But at the same time we have improved our formulations to be safe for the skin, AllergyCertified and hypoallergenic, and to be less damaging to the environment by leaving out UV-filters that are known to cause a thread to the environment.

When developing and optimizing our products we focus on the sensory feel of the product as we know that a light and unique texture is key when making consumers want to use a product every day – all year round.

The sum of it all is that the uniqueness of P20 is the combination of our high-performance sunscreen, our consideration for your skin and our environment, and our unique formualtions that secures the best sensorial experience to ensure that you are protected from the sun in all sitations that life brings you.


Care for your whole family in the sun with P20’s broad-spectrum UV protection. P20 products offer UVB protection as well as very high UVA protection that shields the skin from sun-related damage and premature aging. The UVA protection in P20 far exceeds EU recommendations, and is therefore rated 5 out of 5 stars*.

P20 has a unique lightweight formula that’s easily absorbed into the skin. It provides a durable protection with no visible trace in just 15 minutes, meaning your family will be ready to get up and go in no time. Furthermore, the range is free from fragrances and colorants, making it the perfect sun protection solution for the whole family.

And if you’re packing P20 for an overseas holiday, the family can stay safe at the beach or in and out of the pool, as the product maintains its water-resistant protection levels even after water exposure**. This means fewer reapplications for the whole family.

*SPF 50 and 50+ is rated 4 out of 5 stars

**Water resistance level is up to 3 hours for our Kids product, 4 x 20 minutes for our Original and Sensitive Skin body products, 2 x 20 min for our Sensitive Face.

Something new under the sun

Travelling abroad

It’s not the destination itself that decides how much sunscreen you should use when traveling abroad – it’s much more the elements and nature of the earth, that control how to protect your skin from the harmful rays of the sun. You can just as easily get sunburns and damaged skin at your next skiingtrip, as you can at the beach in Thailand. In short, if you are travelling near equator or at high altitudes, you are at an increased risk of the sun’s harmful UV rays.

Something new under the sun

Chemical vs. mineral sunscreens

There is a misconception that mineral UV-filters are better for your skin than the chemical ones. They both provide protection against the different UV rays, but in very different ways. The mineral filters stays on top of the skin and provides a protective layer between the sun and your skin. Where as the chemical filters are absorbed by your skin and will reflect the UV rays.

The main difference is their ingredients. Mineral sun protection contains titanium dioxide and zinc oxide whilst chemical sun protection includes organic and more active ingredients.

So, which one is better for you? Well, that depends on what you prefer. To help you tick off your box, we’ve put together a list of each characteristic for chemical and mineral sun protection:

• Typically, thicker in texture
• Non-cosmetic tint that might leave a white cast on the skin
• Do not penetrate below the top layers of the skin and increases the risk of the SPF being rubbed off
• Inorganic ingredients: zinc oxide and titanium dioxide

• Typically, lighter in texture
• Invisible formulas that leave no white cast on the skin
• Penetrates the top layers of the skin and makes it more resistant to skin friction
• Organic ingredients

Something new under the sun

Inside on a sunny day

Whether you are in your car, using public transportation, in your office or at home, you are exposed to the damaging UVA rays. These can cause premature aging of the skin like wrinkles and pigmentation. The UVB rays are not able to penetrate glass and therefore can’t damage the skin in these situations, but the UVA rays penetrate glass and can create DNA damages in your skin that can cause this premature aging and increase the risk of other skin complications. Meaning it is crucial to use a broad-spectrum UVA and UVB sunscreen, and that you look for a protection with a high UVA protection factor. In EU it’s required that all sunscreens contains at least 1/3 of the SPF in UVA protection meaning that a SPF30 must contain at least a UVA PF of 10. However in P20 sunscreens the UVA PF is more than twice as high as EU requires – providing you with an optimal UVA protection.

Something new under the sun

Rain or shine

There is a common misconception that you only need sun protection when you’re chasing the sun on hot summer days. However, most skin damage, like wrinkles, premature ageing and redness happens every day all year due to harmful UVA rays. That means that your skin is damaged over a lifetime whether you burn or not, and it is important to stay protected every day.

But what if I wake up to a grey and cloudy day? Even on those days, when you can’t see or feel the sun, it’s always there. In fact, up to 80% of the sun’s rays can pass through clouds and cause skin damage – and worst of all passes through windows of your house or car. So, rain or shine – make sure to always stay protected.

Something new under the sun

Sun protection and Vitamin D

You know that we are supposed to get our vital Vitamin D from the ray of the sun – and you also know that we must use sunscreen to protect us from the ray of the sun. It sounds like a classic contradiction, right? How are we supposed to get our daily dose of Vitamin D, if we block it with sun protection?

You only need 10 minutes in the sun to obtain the right amount of Vitamin D and that doesn’t necessarily means lying face up in the sun, but rather that you spend time outside walking to the office, gardening, exercising etc. No sun protection blocks 100% of the rays, so it all adds up.

Something new under the sun

Make-up and skin care with SPF

You might have noticed that makeup and sun protection no longer is two separate concepts. There is a wonderful world of make-up with SPF out there, like moisturizers, foundations and even powders – but before you get ahead of yourself and think that you can skip sun protection just by applying your daily makeup routine, we must stop you. Makeup with SPF can’t replace regular, daily sun protection – and it shouldn’t. Why, you ask? Because the amount of makeup you apply to your skin is minimal and does not stand a chance to getting you the full SPF number your skin needs. That’s not to say that you get a little more protection with SPF makeup, but it is not strong enough to protect you on its own.

Something new under the sun

Pregnancy and skin

We will be the first to admit that the sweet waiting time can be filled with anticipation and worries, hence we all want to do what is best for our little ones. There has been a lot of discussion regarding whether sunscreens are safe to use during pregnancy. Your concern and awareness about ingredients often increase as there are a lot of different opinions and voices about this. But make no mistake, you absolutely must use sun protection while you’re both pregnant and breastfeeding. You might have your own favorite, but the most important aspect is that you use a broad-spectrum sun cream which offers protection against UVA and UVB rays.

Something new under the sun

Children in the sun

As a parent it’s a daily task to take precautions to protect your sweethearts – especially from the sun. The best advice is to keep children out of direct sunlight as studies shows that most of the sun damage suffered by our skin occurs before the age of 20.

But to prevent your toddler to play outside in the sun completely is just cruel. Therefore, it’s important to teach your children from an early age how to protect themselves in the sun – and hopefully it will help them develop good habits that can last a lifetime. Try to make the application more fun by getting creative. Here is a tip: Make them guess the picture you are drawing as you squeeze the sun cream onto their skin and tell them they can help ‘rub it out’. Or do a ‘Join the dots with the sun cream, letting them spread the cream from one dot to another.

However, sunscreen application is best avoided in infants less than 6 months as babies have a higher surface-area to body-weight ratio compared with older children, which can lead to a greater risk of an unwanted allergic reaction.